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How to get started with Twitter
Best practices for Twitter
- The maximum post length is 140 characters. Try to stay around 120 characters in case people want to retweet (share) your post.
- Mention (like a shout out) other accounts when you can, but do not start a post with an @ mention. Put a period or other word in front of the @ symbol instead, otherwise.
- Use hashtags (also known as # or the pound sign) to connect your post in conversations already happening on twitter. To find relevant hashtags, search for words or topics in the twitter search box or look to other companies and accounts you admire to see if they are using hashtags.
- If you want to promote or live tweet an event, create a hashtag for your event. Put the hashtag on all of the event promotional materials, including the website and handouts at the event.
Tweet = the word for a post on Twitter
Hashtag (#) = Creates a link to connect all tweets by conversation. Must be one word with no spaces. Ex: @LightningSafety
Live tweet = Real-time tweets happening during a live event. The purpose is for attendees to discuss the event and share lessons learned, or so that people who couldn’t attend can still participate by reading what happens
Retweet = It’s like a “share” on Facebook. A direct quote of something another person or account tweeted.
- Using hashtags on Twitter
- Posting links in a Tweet
- Liking a Tweet
- Posting a Tweet
- Deleting a Tweet
- Retweeting another Tweet
- Posting replies and mentions
- Sharing a Tweet
- Using Twitter lists
Adding Multimedia to Twitter
Using Twitter on your website
- Adding a Tweet button to your website
- Adding a Follow button to your website
- Adding Twitter Buttons to your website
- Using Twitter with Facebook
Live tweeting an event is a great way to get new followers. Live tweeting will create conversations and relationships with people that attend your event, and allows you to share information with people that were not able to attend the event. To be successful at live tweeting an event, you must plan in advance. Here’s what you need to know:
- Create a custom hashtag for your event, before the event. Make it short and unique.
- Promote your hashtag so people will join the conversation. Put the custom hashtag on all of your marketing materials such as program handouts, name badges, presentation slides, and promote it on social media prior to the event.
- Gather Twitter handles of all your speakers and sponsors. Refer to your speakers by using their Twitter handle so their followers will see your conversation.
- Assign tasks in advance. You might consider asking people to ask questions during the Q&A portion of the event, or have an intern reply to all questions on twitter, which one person is live tweeting what the speakers say.
- Draft as many tweets as possible before the event. For instance, you can draft introductions for new speakers and topics. Or get a copy of the keynote speaker’s notes and draft tidbits from their speech. This can help save you time during the live event so you have more time to respond to questions and tweets from your followers.
- Use software like Tweetdeck or Hootsuite to manage the live event. Create columns for your feed, a column for mentions, retweets, and a column to follow the hashtag. This will make it easier for you to see everything happening at once.
- After the event, reconnect with your new followers by thanking them for participation.
- Review your most popular topics from the event (often the ones that received the most tweet, retweets, or favorites), and consider doing a blog post or web story.